ANALYTICS
Driving profitable mover insights across the entire spectrum of pre-mover marketing
Our analytics team has developed a proprietary set of behavioral and predictive marketing models that provide deeper insights than ever before in the what, when, and how of mover marketing. By licensing the pre-mover data in our Nomad™ Data Mart and partnering with our data analysts, you can conduct mover analytics to inform your pre-mover marketing strategy, improve targeting, optimize the timing and frequency of promotional offers, minimize waste, and increase marketing ROI.
Our clients have used our mover analytics to hone their marketing strategies, plans, and tactics in the following areas:
- Mover segmentation
- Mover behavioral modeling
- Mover predictive modeling
- Mover direct mail timing and frequency
- Multivariate testing
- Mix analysis
- List Suppression