Chicago, Illinois – Target Data, a data and marketing services company that provides industry‐leading “Pre‐ Mover” data solutions to retailers and consumer products/services companies, announced today that Apex Venture Partners has led a $3 million investment in the company. This first institutional funding will allow Target Data to invest in its technology infrastructure as well as expand its marketing and sales efforts to support its growth.
Target Data provides marketers access to households that are in the process of moving. “This important life event is the gateway to a multitude of purchasing decisions. During the move process, brand loyalty is often challenged and consumers are highly likely to try new products or switch service providers. Our solutions provide our customers maximum exposure to households that are “in play” which enables them to execute targeted acquisition and retention strategies,” said Ross Shelleman, co‐ founder and CEO.
Each year, about 16 million U.S. households move, spending approximately $170 billion on products and services. Traditionally these households have been very difficult for marketers to identify and communicate with. Target Data provides access to these households soon after the home is listed. By communicating early and often, marketers have a strategic advantage positioning their product or service for use in the current or future home
Co‐founders Ross Shelleman and Andrew Hamilton founded Target Data after having frustration with the poor quality of moving related data they needed for their moving and storage business. In 2008, they developed their own proprietary technology platform and database focused on “Pre‐Movers”. Ross and Andrew went on to prove the power of targeting the pre‐mover market first within their own business, and then across several industries, launching Target Data in the process.
“We are super excited to work with another thriving Chicago‐based start up,” said Lon Chow, General Partner with Apex Venture Partners. “Andrew and Ross have done a phenomenal job of bootstrapping and growing their business, and Target Data will be a highly disruptive entrant in the data and marketing services industry.”
For further information, please contact:
Ross Shelleman
Chief Executive Officer Target Data, Inc
Tel: (312) 873-3333
Email: ross@targetdatacorp.com
About Target Data, Inc.
Target Data, Inc. is a privately owned corporation that specializes in providing marketing solutions utilizing high quality pre-mover data in the United States and Australia. Target Data utilizes proprietary technology and methods to compile a nationwide pre-mover database that is updated weekly with over 700,000 records added per month.