CHICAGO, March 09, 2012 – Target Data, transforming mover marketing with highly-accurate pre-mover data combined with powerful analytics and direct marketing programs, offers companies targeting moving families the critical information and solutions necessary to launch new, highly-targeted direct marketing programs. Target Data employs Entiera’s On Demand Customer Dialogue Management Platform as an important part of its solution.
“Unlike other solutions, Target Data’s approach is designed specifically to assist pre-mover marketers,” said Ross Shelleman, Target Data’s founder, president and chief executive officer. “Maximizing opportunities is more than just providing data and analytics, it’s the ability to create and execute turnkey marketing campaigns timed precisely to when family decision makers are making critical decisions about relocations services, banking relationships and other life event activities.”
An important component of Target Data’s offerings is Entiera’s On Demand Customer Dialogue Management Platform. The platform consolidates customer data and makes it more actionable across a wide range of marketing channels – optimizing marketing interactions with potential customers. Entiera’s open architecture allows for seamless connectivity to data from multiple sources, such as web, social, email and mobile, including real-time event-driven interactions.
“Target Data’s application of the Entiera platform is an ideal use of our solution,” said Entiera CTO and co-founder Ted Ansusinha. “It allows Target Data to process hundreds of millions of records each week and turn this data into actionable insights and multi-touch marketing campaigns, where timeliness and freshness is key.”
“Because the Entiera platform is automated, the Target Data team can work with more clients to implement more campaigns faster without adding more staff,” added Marshall Gibbs, Target Data’s chief technology and operations officer. “At the same time, the platform helps us measure the effectiveness of the campaigns and tune them on the fly to deliver the highest value to our clients.”
About Target Data Corporation
Target Data is the only company that provides an end-to-end platform for mover marketing solutions, powered by the most accurate, timely and comprehensive pre-mover data available. The company serves hundreds of leading firms in moving and storage, banking, insurance, retail, appliance manufacturing, DIY and cable MSO systems operators throughout the U.S., Canada and Australia.
Customers are able to more accurately identify, deeply understand and rapidly market to more pre-movers than with any other solution. From data licensing to analytics to turnkey direct mail solutions, Target Data delivers what demanding marketers need to dramatically improve their pre-mover new customer acquisition, customer retention, list suppression, and pre-mover life cycle marketing. For more information, visit: www.targetdatacorp.com.